Curious french guy who really enjoys technology and the Internet. Especially understanding how things work.
Currently working at a french web agency as e-marketing consultant. I'm familiar with SEO, SEA, SMO and Webanalyses.
My coworker and my friends say about me that I'm a webmarketing swiss-army kniff.
Google Certified for Google Analytics, Google Adwords (Search & Display) & Google Shopping.
What does emarketing consultant means? It means that with my clients (and my websites) I follow some KPI to get the best traffic. The best traffic fr a website signify that visitors will fulfill your goals.
Many years ago, I fell in love with marketing and especially webmarketing. That's why i'm currently working in a webmarketing agency, but also I graduated from a ecommerce and marketing MBA. Without forgetting that I'm also a webmaster for several website.
Search Engine Optimisation is one of the many ways to get trafic on your website. SEO integrates onsite optimisation, but also offsite optimisation with linkbuilding (link baithing & link ninja).
Search Engine Advertising is associated with paid search. It means you will pay to get some traffic from search engines (from search ads and also PLA)...but also from website with display banners. The main product used to do SEA is Adwords, but you can also find that in some market Bing Ads will have larger and larger market parts.
How to anaylse your traffic? How to get some statistics about your visitors? If you wuld like to know you will have to insert a script from a webanalyses tool like Goole Analytics, AT Internet or Omniture. the next will be follow event linked to your goal.
Social Media Optimisation will help you develop your online strategy on social media like Facebook, Twitter, LinkedIn, etc. On social media you could have organic post but also paid post ; depending on your goal(s) you could use both or either one of them.
I work on several projects like Fixie Lille (Fr), a website about bikes which brings together bike lovers around the world.
I've also wrote on several marketing and tech blogs around the years: Webzeen, Open Linking, Antispam, etc.
All rights reserved to Arthur CAMBERLEIN & Camberlein.fr - Created and coded ❤ by Arthur Camberlein E-marketing Consultant.